East developed both the West and Mid Croydon Masterplans as part of a suite of five masterplans commissioned by Croydon Council.
The brief for the West Croydon Masterplan was to provide ambitious, high quality masterplan guidance in close collaboration with stakeholders (including the GLA, TfL and the Council as landowner), while at the same time testing historic and current assumptions and options to develop a masterplan that included necessary landswaps.
The West Croydon Masterplan provides guidance on a tall building cluster to achieve active ground floor uses and a shared identity between independently delivered towers.
At Mid Croydon East worked with property consultants GVA on a new kind of masterplan in Mid Croydon, where new development is proposed at a range of scales and timeframes. Strategy is brought alongside detail. Longer term city centre urban structuring proposals include a new mix of uses that considers buildings and spaces equally. Existing taller buildings are accepted in their close proximity to lower, and the epic civic plazas that remain from the 1950’s and 60’s are rediscovered for their potential to become revitalised with new uses placed carefully around and within them. One example is a new cafe building, designed to respond to the history of the site (a remnant of a 19th century railway station) as well as the topography; Victorian gardens are set a storey lower than the street level, and the building engages at both levels.
Client: Croydon Council
Project status: Masterplans complete 2008-2010